I'm Ali Hamza, a digital product designer based in Milan, Italy.
I design products for humans, not users. In an era where AI can replicate patterns and optimize flows, what remains irreplaceable is human taste—the discernment, the intention, the care that makes a product feel made for someone, not something. That's the moat.
This site is a place for my work, writing, and the things I care about. You can browse selected projects in the lab or dig into the archive.